Veridia
INDUSTRY
Beauty
BRIEF
Veridia is a jewellery house built around the private meaning of the pieces we choose to wear. The identity brings together a sharply constructed symbol and a refined serif wordmark, creating a balance between architectural clarity and a more personal, tactile character.
OUTCOME
The monogram is formed from interlocking angular lines that suggest connection, movement and the act of holding. Its mirrored structure gives the mark a quiet sense of order, while the central downward form creates a distinctive point of focus. Used independently or alongside the wordmark, it gives Veridia a recognisable presence across jewellery, packaging, stationery and other considered brand applications.
